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Marketing And Art Questions Answered
Paulo Losi has a question. He has a habit of starting new projects and leaving previous ones unfinished. He starts getting new ideas and works on those until he gets worn out, leaving the unfinished pieces behind. Paulo asked if we had ever faced this kind of problem. Yes, we have. To solve this problem, I simultaneously limit the number of projects I work on. For instance, I will work on a maximum of five projects simultaneously. If I get stuck with one project or get an idea for another, I start working on another piece, then rotate back and forth until I finish them all. I also recommend writing down new ideas in a sketchbook, or anywhere they can be easily accessed later. This way, when you start working on new projects, you already have ideas to work with. However, forming a habit of finishing one project before starting another is essential.
Lee asked how I package purchased art at shows and outdoor events. I usually use large t-shirt bags that I order from Uline. For larger pieces, I wrap them in plastic and design a handle for them.
Rica has invested much time and energy in promoting her shop website through social media. She cracked the code on Facebook business pages and even posted paid ads. However, her likes dropped drastically after a while, and she got desperate. I advise you not to chase likes or any other metrics on social media. The more content you have, the more people will see your work. Social media can be used as a personal record to look back and see what you have accomplished in the past. Rather than focusing solely on online marketing, try to focus on face-to-face interactions with potential customers. Creating a connection with them before promoting your work online is essential. Finally, I recommend not making poor decisions out of desperation. Keep calm and keep pushing.
Thank you for your questions, and keep them coming.
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